Choosing the best Social Media Platform for Marketing


Social media has proven to be one of the best tools out there for digital marketing. From free accounts to paid advertising, social media is the perfect way to increase the visibility of your company and gain a loyal fan base of followers..

When you want to start promoting your business, products, or content on social media, it’s important to carefully consider which social media platforms to use. Quickly deciding to go with whatever apps you use personally—or trying to promote your business on every platform—can lead to wasted spend and effort that produces mediocre results.

The first thing you should investigate is what social networks your audience uses. It doesn’t make much sense to be active on a network if the people you’re targeting don’t use it. Define your target audience, and match it against these social media demographics. List of social media Platforms

  • Facebook
  • Instagram
  • Twitter
  • Whatsapp
  • Pinterest


Facebook is a far-reaching platform that has users all over the world. Businesses can choose from a variety of options, including professional pages, paid post promotion, and native advertising. Facebook’s reach is so expansive that some small businesses choose to just have a Facebook page and not have a website. On this platform, you can specifically target your audience by age, employment, interests, and other characteristics making this a very dynamic platform to advertise and build brand awareness and it is less expensive with Good results.


As a business owner, one of the best things about Instagram is the ability to grow your follower base organically through the use of storytelling, good images, and hashtags. Authenticity goes a long way on this platform. The distinguishing factor on Instagram is its reliance on pictures; to be successful on this platform, you must produce high-quality images and video content. This is difficult for many small businesses, but it’s worth it in the end. Instagram also offers paid advertising options.


This platform is mainly used by news outlets, politicians, and trending topics. Originally designed for quick and concise thoughts, this platform has upgraded to allow users to share videos and photos, but ultimately text posts still are the most popular posting style. Twitter uses the application of hashtags, which is a way to “tag” terms to become searchable through the platform using the pound sign “#” (similar to Instagram), but you are limited to 280 characters. Twitter is a great way to get the top news and to stay current on trending topics, letting you as a business owner keep timely posts on your content calendar.


The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day.

Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. With our survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.

Plus, messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received.

PIn fact, a huge majority of sharing online—84 percent—now takes place on private channels like messaging apps, so even if you’re not using WhatsApp to market your business, your prospects are likely using it to extend your content’s reach already. Using WhatsApp or marketing should basely be on daily update not has consistent as Facebook and Instagram where post remains on its handles for as long as.

Read Also: Reasons Your Business Needs Strong Social Media Presence

Pinterest allows users to save “pins” of images from around the web. These images can lead to websites, blogs, videos, services, and products. It began as a site for women to share recipes, home decor, fashion and wedding planning ideas, but has grown to include many other topics as well. It still is predominantly used by women, but it is slowly increasing in popularity among men.

At Rooted Web, we understand your unique needs when it comes to getting in front of the right audience and we know that mastering social media can be time-consuming. Targeting the wrong audience not only wastes time but also money. We are ready to help you achieve your business goals and objectives and help your company flourish. Contact us today and see how we can help your business flourish.

𝐀𝐭 𝐭𝐡𝐢𝐬 𝐩𝐨𝐢𝐧𝐭 𝐰𝐞 𝐚𝐝𝐯𝐢𝐜𝐞 𝐀𝐥𝐥 𝐍𝐢𝐠𝐞𝐫𝐢𝐚𝐧𝐬, 𝐒𝐦𝐚𝐥𝐥 𝐚𝐧𝐝 𝐛𝐢𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐜𝐡𝐨𝐨𝐬𝐞 𝐫𝐢𝐠𝐡𝐭𝐟𝐮𝐥𝐥𝐲 𝐭𝐡𝐞𝐲 𝐛𝐞𝐬𝐭 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

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